Ms. Eliason has worked in the premium wine and spirits business for fifteen years. Prior to joining Truett Hurst as CEO, she launched and served as General Manager at Geodesy Wine, a social enterprise brand supporting young women’s leadership programs. During her tenure at Geodesy, she opened the wholesale business and significantly grew the DTC business.
Ms. Eliason started her wine career at Diageo Chateau and Estate Wines in 2008 and moved to Treasury Wine Estates in 2010, where she launched a successful portfolio platform as the Imports Brand Manager and was quickly promoted to Senior Direct Marketing Manager. She joined J Vineyards and Winery in 2013 as Vice President of Marketing and DTC Sales and helped transition the brand into E&J Gallo’s business in 2015 when it was acquired. In 2016 Ms. Eliason was hired by the Crimson Wine Group and served as Vice President of Marketing and then Vice President of DTC Sales and Innovation where she launched Malene Wines and spearheaded digital initiatives to grow the ecommerce business by 50%.
Throughout her career, Ms. Eliason has built brands with a strong focus on consumer engagement and innovative leadership. She has a BA from Amherst College and an MBA from Stanford Graduate School of Business.
